If you've ever lived in a tourist town, you know the feeling.
The slow walkers. The "Is it always this hot?" questions in July. The rental cars doing 25 in a 45 while someone in the passenger seat photographs a pine tree. The look of genuine confusion when you tell them it snows in Flagstaff.
Tourist Season is a love letter to all of it.
The Collection That Winks
Tourist Season is Weird & Wild West's tongue-in-cheek collection for Arizona locals. The ones who share their towns with millions of visitors every year and mostly love it, occasionally roll their eyes at it, and always have strong opinions about where the good restaurants actually are.
The designs aren't mean. They're affectionate. It's the difference between laughing at someone and laughing with someone while gently noting that they're wearing socks with sandals at the Grand Canyon.
Tourist Season is Arizona pride with a wink. It says: I live here. I love it here. I'm allowed to make fun of this.
Why Locals Love It
Flagstaff gets roughly 6 million visitors a year. Sedona gets about 3 million. These are small towns absorbing massive tourist populations, and the locals have developed a very specific sense of humor about it.
Tourist Season taps into that humor. It's the collection that locals buy for themselves, not as a souvenir. It's the sticker on a water bottle that another Flagstaff resident spots at the coffee shop and nods at. It's the tee that your coworker wears to the office on the first warm weekend when downtown starts getting crowded again.
It's insider merch for the people who actually live in the places everyone else visits.
The Secret: Tourists Love It Too
Here's the thing nobody expected: tourists buy Tourist Season almost as much as locals do. The self-aware ones, at least. The visitors who get the joke, who understand that being a tourist is inherently a little ridiculous, and who appreciate a brand that says so with a smile instead of a sneer.
The best souvenir from a tourist town is one that acknowledges the absurdity of being a tourist in a tourist town. Tourist Season does exactly that.
Paired With the Flagstaff Collection
Tourist Season is rooted in Flagstaff energy, but the humor translates to anyone who lives in a place that the rest of the world visits. If you love Arizona enough to poke fun at the people discovering it, this is your collection.
It pairs naturally with the broader Flagstaff collection, which includes 7 designs rooted in the mountain town: from Route 66 nostalgia to Ponderosa pine love to the Keep Flagstaff Freaky crossover with Freaky Foot Tours.
For the Locals (and the Self-Aware Visitors)
Tourist Season is available on t-shirts, hoodies, crop tops, tank tops, hats, stickers, and mugs. Free shipping, made to order, zero waste.
Wear it to the farmers market. Wear it downtown when the summer crowds arrive. Wear it ironically on your own vacation somewhere else. We won't judge.
Written in the basement of a 1917 Masonic Temple: The Underground at The Temple, 2 E Aspen Ave, Flagstaff, AZ 86001. Every design mentioned above is an original by Brigitte De Marco of Prickle & Pine Designs, printed to order in 2–5 business days and shipped free.